In overseas, displays by the cartoon image teases the political figure is even one kind of common phenomenon. On the media cartoon and the Inflatable illustration to the utmost exaggerate to the political figure do the strong point wickedly, everybody is unalarmed by strange sights. A while ago, an American beauty salon the Austria Pama's head picture made each kind of hair style advertisement with president, is interesting, the effect is extremely good, the dissemination is extremely broad. Certainly also has “the Bush peppermint candy”, “the Bush chewing gum” and “the Bush playing cards”
“the Bush shoes” and so on product, once was riding high, on the peppermint candy packing is drawing Bush's face, named “embarrassment national”. Very interesting, but does not hurt the essentials. The enterprise trains lecturer Tan Xiaofang to believe that this form, although is also invalid in China, but in my opinion, the government officials speak on another's behalf for the regional economies the dissemination, will be getting more and more popular in China, moreover truly will be also effective.
Spoke of the entertainment marketing - - to be able not but to say incumbent (in 2009) Chongqing Municipal party committee secretary, original department of commercial affairs minister, Dalian Mayor Bo Xilai, he was familiar with most early for quite many Chinese, was not because of his political status, was also not because of his commercial status, but because of him “soccer status”. Bo Xilai in the past and the soccer, the Inflatable clothing same place, are called “Dalian three treasures”. Phoenix TV renowned female anchor Wu Xiaoli once teased in a activity that comes to Dalian is because “this city long very graceful”. Speaking of the ordinary Chinese fans, knew that Bo Xilai is because he makes for Dalian soccer name card. Because stresses the soccer, Bo Xilai obtains resident's affection in Dalian. Each time the team wins the championship, Bo Xilai personally arrive at the scene congratulation or greet the team to the airport, he therefore had “soccer mayor” fine reputation. Mr./Mrs. Tan Xiaofang believed that Dalian splits out “soccer mayor” sign, is not only promotes the brand the excellent way, builds the urban brand, promotes the urban brand image, and succeeds hits attractively to outside “the name card”. |
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