Investment in cultural industries consultant researcher Cai Ling pointed out that the transformation of Hunan animation industry to industry, the road is also a "virtual fire" process. In recent years, accompanied by the rapid development of the domestic animation industry, virtual fire so strong, the overall level of the industry were also many problems are not high by industry people who dwelt on the fact that these problems are hampering the animation industry, steady and healthy development. Investment Consultants published in the "2010-2015 China's animation industry, the prospects for investment analysis and forecast report" shows that domestic animation output in 2007 a breakthrough 100,000 minutes, in 2008 to reach 130,000 minutes in 2009 to reach 1.427 billion minutes, an average annual output growth of more than 10,000 minutes. However, in the high-yield, while animation, animation companies but because not high quality animation work and had to sell low-priced works, most enterprises find it difficult to maintain profitability. Hunan is a province animation, with an annual output of 30,000 minutes of animation capabilities, its animation output has for many years reelection first. Hunan Province macro dream of cartoons and animation is not only three-chen is the first, the second of the animation business, but also is a national animation industry base, its animation works not only in the domestic mainstream TV channels broadcast frequently, but also exported to the United States, Europe and other countries and regions, well received by the audience loved. However, in the annual output of nearly 30,000 minutes of animation can be like a blue cat, lynx, rainbow cat works so well received by the audience loved it also accounts for what percentage, while the blue cat, lynx, rainbow cat how long can active alone 3 cats can result in any significant economic effect it? Perhaps, it was that triggered a series of questions about the animation industry in Hunan food for thought on how to develop and gradually took the road of transformation. Cai Ling also pointed out that the transformation of industry in Hunan animation works related to improving the quality of animation, animation product form of the expansion and improvement of animation industry chain, and several other area
covering the process of development of the Inflatable Castles animation industry, works of creativity, animation and industrial combine derivatives key issues such as exploration. At the same time, Hunan, as one of the nation's largest animation industry bases, and adhere to the road of transition for the domestic cartoon industry to remove virtual fire, steady and healthy development of made a set a good example. Investment consultancy, research director at the Yan-lin, Zhang also pointed out that in recent years, cultural industries policy, the situation is gratifying, development is faster, to animation industry as an example, the number of animation companies, and production of animation works are all double up. However, so much the number of animation companies specialized in animation, and how Inflatable Castles many will make the audience has made a serious view of works? The answer is very small, too small to have statistical significance. Thus, an industry, especially the development of emerging industries is not only to speed, but also should focus on quality.
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