Animation industry is not only the lack of culture, experts believe that business model to expand the direction is not clear is the industry Xure for another reason. People in the industry know, the animation entries must be submitted through the development of derivative products can be profitable. The U.S. cartoon "The Lion King" as an example, pre-investment of about 45 million U.S. dollars, box office revenue of about 700 million U.S. dollars, the income of its derivatives as high as 20 billion dollars. But China's animation business, whether it is animation, comics, or gaming industry are currently staying in a separate operation the basic level, almost no cross-platform 3 the size of the operation of enterprises, able to combine television, film, publishing, a full range of derivatives the operation is rare. Coupled with product piracy has greatly reduced the commercial value of animation itself. Chinese animation companies to create the first animation work, work until the formation of a certain influence, the re-publication of books and other derivative products. But this time, piracy has been overwhelming. Xi Yang Yang genuine product with the ratio of pirated products even for the 1 to 10; Austrian flying animation similar troubles, even Inflatable Cartoons set up a special Ministry of Justice, 100 expenditure million for rights protection, animation enterprises still rely on the huge income derivatives The piracy network "benefit-sharing." Chinese animation enterprises should soon created their own unique business model. There are currently two models available for Chinese enterprises to learn from reference: One is the American model, that is, first, animation book publishing, and then driven animation movies and TV distribution, to obtain good economic results and then start the development of derivatives. The miracle of comic books such as the U.S. company, known as Spider-Man, Hulk, X-Men, etc. are all the company's image animation designed by Walt Inflatable Cartoons Disney Company in September last year, 40 billion acquisition. Another is the Japanese model, toy manufacturers dominated animation image, that is, first toys, and then a film, television and other works, such as Transformers, Ultraman, etc. Once the market works, theaters, DVD, books, downstream products Qi battle around a work start marketing.
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