Regarding Disney Corporation, the maintenance Inflatable classical cartoon image original style, is possibly the safest operation way. But Disney realizes, although the Mickey Mouse regarding many people, in the overseas market, still might be the superstar particularly, but was already unable with the initial influence to be mentioned in the same breath. Many new generation American children possibly know it, but does not love it. The statistical data may show this point. The Mickey Mouse product recent years largely slid in US's sale, in 2009 the global sales volume was 5,000,000,000 US dollars, only some 20% came from the US territory market. The statistical data which according to US market survey organization Inflatable NPD group announces demonstrated that from January to September, Disney in US's product retail turnover is 86,000,000 US dollars. But Ren Tiantang in US's retail turnover is 1,000,000,000 US dollars. At present, Disney went to the vision the computer games market, the light is this year one year throws down 180,000,000 US dollars. A New York Inflatable Consultant firm's partner motor · Britten said: “when you change the classics time, possibly will face loses the old customer's danger, but looked on the present tendency, this will be the risk which Disney can not but brave.” Disney Corporation is precisely wants take the Mickey Mouse as an example, seeks for road of the improvement for the classical cartoon image
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