Beer Catechu are cool what kind of products? Inflatable Castles Wahaha said: cool beer Catechu natural green tea extract to add flavor malt, using mixed than the inflatable, two integrated filling technology, zero alcohol, low calorie, high nutrition, as cool as the beer cool, like green tea as a healthy ... ...
You look to understand it? As cool as the beer, but it is not beer; as healthy as green tea, but it is not green. It in the end what is a Product? No answer was given.
February 2001, TCL has also launched a complex product-HiD. TCL said, HiD not color, but it has TV function, can also display connected to the interactive television, digital stock machines, video telephony, network PDA, digital cameras, set-top boxes can be combined with the Internet. TCL to promote HiD, only pre-invested 60 million yuan on the cost of producing exquisite images of the print ads so that consumers Hid guess what finally ended.
In fact, TCL could have been avoided failure. Lesson is that Apple's once handsome capitals launched a Newton handheld computer, full-featured, we can call, but also Internet access, can also deal with language, it is also not clear what is the Newton handheld computer, so in the print ads said: " 'Newton' What?" in television ads, the Inflatable Castles Apple at same question: " 'Newton' What? 'Newton' Where? Who is the 'Newton'?" Unfortunately, Apple has never received an answer these problems, the results are Newton handheld computer give Apple has brought a disaster.
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