Jialu home is a highly externally-oriented small and medium-sized furniture manufacturers, a few years ago, has been Jialu for Europe and the United States, the top Japanese market Yingzhong furniture brand label, and efficiency also Inflatable Castles quite good. But in recent years, with the domestic political situation changes, intense competition in foreign markets, some of the profit was pale, coupled with the appreciation of the renminbi and raw materials prices, as well as the reduction of export tax rebates, the minimum wage increase and the product's environmental problems , as well as attention to security issues in Europe for the use of chemical materials furniture stringent testing, both in foreign markets Jialu the survival has brought great challenges. Do not export, a number of enterprises such as Jialu mantra, so they have to the domestic market. Jialu to change at any time, domestic, but the domestic market is also growing competition, many as ten thousand brands in the domestic market with fierce determination to fight. Jialu home just as a new set foot in the domestic market brand, in the absence of operational experience in the domestic market, has just begun to feel the pressure of the competition and the situation is grim. In such circumstances, Jialu and after careful Inflatable Castles consideration, decided to request the assistance of their brain develop the domestic market. Given the far-Zhuo brand in the furniture industry the tremendous influence the choice Jialu household brand Zhuo far as the opening up of domestic markets partners.
1, Lightning thinking, Daxiangdiyibao
"Ma Lu quickly, such as Perak Bow String panic," said the ancient Tieqi the drill, such as the arch of the thunderous momentum. Is very accurate expression of the people's thinking planning features, planners need is this Lightning thinking. Planning is not academic research, slowly, intensive, it is often thought of the encounter. Planning Sometimes whimsical turns in the thinking level of inspiration burst forth easily vanish, and that inspiration can often become a new method to solve the problem.
During his inspection tour of the market and Jialu products made in-depth understanding, far Zhuo brand agencies Jialu project team to Jialuyingtong furniture as a "Ying Tong-quality furniture," but we also have to consider the
Inflatable Castles same issue : Jialu how fired the first salvo in the domestic market?
With the furniture industry increasingly fine division of children and the importance of getting higher and higher, furniture from the children separated from the adult furniture, and became an independent portal, and the development very quickly. Children's furniture industry to promote brand awareness of the awakening of children's furniture industry flourish, a large number of children furniture brands suddenly rise. Viewing from the current child furniture market, the country has emerged more than 200 brands, these brands also emerged, "Hei Bao dream," and "love" and "Colorful Life", "I love my home," "new Route , "" Love Castle "influential brand. Jia Lu Ying Tong-quality furniture as a new brand, the brand how numerous Yingzhong the furniture industry have sprung up everywhere, surpass? Jialu high profile should enter the domestic market, the first step should be taken in time to let you know the Jialu brand. Jialu first to be done on a spectacular public relations activities, then, what to do activities?
Gusaimianxiang everyone, I am the one joke that far Zhuo brand agencies Planning Director Xie Fuliang, hut Dayton opened. "Xie total, you should lose weight?" "What method can lose weight fast?" "Liposuction ah!" "Right, Yingzhong furniture needs Liposuction diet." Mr. Hsieh Fu Liang to a sudden inspiration. "At present Yingzhong furniture prices down prices, low quality, single function, the purchase of difficult choices, which need to Yingzhong furniture to 'Liposuction slimming', the price is down prices, will be designed to simplify, not to minimalism simple, the development of demand for children's physical development and their families can bring convenience of Yingzhong nursery furniture. Jialu in to the domestic market, such as can be made 'for furniture Liposuction slimming' slogan, shelling Yingzhong furniture industry, caused a sensation industry will be able to benefit dealers and consumers. "
In this paper, published in Bo Rui | boraid |
Second, the implementation of activities, from the "rebellion"
February 24, 2008, Wenzhou Yueqing City Hall Jialu domestic companies, "the value of furniture Xinshijie" activities held as scheduled. Jialu, chairman Cheng Yue-bin home, will be covered by a layer of "artificial fat," Pixian bloated crib, vividly shown to the presence of reporters, consumers and other guests at the scene.
Subsequently, the interesting Cheng said: "It's Yingzhong furniture design features a single, but high prices, excess fat was like a heavy parcels charm women, and the need for slimming Liposuction can restore her beauty and health, others will be able to fully appreciate her taste and charm. "
Immediately after that, in coordination with company personnel, Zheng at the scene of the crib for the implementation of a carefully nuanced "Liposuction" operation. A few minutes later, a handsome and generosity of the crib can be "freed." This is Jialu home and create a grand launch of the third generation representative of one of Yingzhong furniture: "volatile Wang" fine-crib. Subsequently, Zheng with the company, together with this will be "changeable King" crib change fashion sofas, fine furniture, computer tables, and other comfortable furniture.
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