Shuai people, Beijing cards Cool animation TV president (hereinafter referred cards Cool), and lead the staff "running" in the domestic animation the forefront of children's television media. Shuai is the TV cartoon film planners, investors. In addition, Shuai of China also serves as the Institute of Animation, vice president of the 5,000 Inflatable Cartoons years of Chinese animation Association Vice President, and other job.
Cool Card 2008 vision
External opportunities
Cool in financing card also has its own considerations, the 2008 card will be actively preparing for the cool, to be completed "Cool TV card companies" to increase their investment in the first round, completing the "Cool whole cartoon cards" and "Cool -card" two listed subsidiary companies for the financing, completing the "Cool new media card" strategic investment introduction.
In the promotion of their own brands, a more comprehensive Inflatable Cartoons card Cool's intention to 2008 cards will be cool "animals roaming in mind the Olympic Games," 100 TV stations in the country, the national railway system, transportation system, Air China, Hainan Airlines plane video system as an opportunity, through the cards in the cool cartoon family of organic patch implantation and powerful way to promote propaganda, "Card cool" brand, Cool card brand culture the people.
Cool 2008 card brand promotion In addition to focusing on the low age of the majority of the audience in-depth, and pay more attention to the whole age of the audience's brand penetration in order to achieve their own "build China's first full-age animation TV" brand objectives.
Shuai people think that, at present, China is still in the initial stage of animation, this powerful brand more accessible to promote greater areas of the market, so in 2008 and peer competition Cool card will be based on "content is king" strategy, Inflatable Cartoons adopted a "common prosperity the promotion of "vision, by using" consolidate source "tactics, and actively expand advantages, cool card this year is the main objective of safeguarding the current TV ratings in the country ranked in the top of the second camp outstanding achievements at the same time strive for a breakthrough in access The first camp.
In opening up the international market, the card has long intended to cool. "Cool Card is the first domestic animation brands in 2008 will be through cooperation and films sponsored by the China International Animation Festival students to enter the international market." Shuai said the people.
Internal integration
Cool cards are the advantages of its domestic animation originality, "The animals roaming in mind the Olympic Games," Cool animation card is typical of a cool 2008 card will be further promoted and the preparations for the planned production of 300 episodes large animation, "The 5,000-year."
Cool 2008 card will also continue to maintain six
Inflatable Cartoons large theatre, broadcast on September stall, stall three weeks sowing the domestic animation the contents of the first children's channel edge, innovative features and further create columns age positioning feature.
In content, 2008 card Cool hope that through TV, through "Xinyu aspiration" columns build China Children's Charity media, Shuai people think that this can help the children in need of help, can be spread through the media and promote the charity and the spirit of charity and then train tens of thousands of children's charity caring for the future of the spirit of harmony laid the foundation level.
Talent is the "pet cards Cool," the current card Cool vigorously promoting young talent. Cool in the cards, the 25-year-old manager of the producers and there are nearly 10 people, but cards are also cool talents encountered difficulties - high-end talent fed not, the 2008 card Cool "favorite" will be a columns innovative, large-scale activities, advertising in the high-end personnel carriers, Cool Card will be used "not to age, but not to academic experience" principle to attract talent.
In the most talked about his desire to achieve, Shuai people laughed, said: "I Aries, enthusiasm, dreams, my greatest desire is in the struggle and efforts, the grip on the animation industry and the capital market and combine , and do not want to create a before has the 'Disney myth'. "
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